An artist I’ve managed for six years called me on September 12th, 2025, absolutely furious. ‘I just found out my Spotify streams are funding weapons development. I cannot allow my music to be seen to be supporting this any longer. I’m…
Most artist development guides assume you have unlimited time, a marketing budget, and zero self-doubt about your music. The reality is you’ve probably got 15 hours a week around a full-time day job, maybe £500 to invest, and constant anxiety about…
In 2018, an unsigned artist I’d recently started managing emailed me. They were extremely excited about 50,000+ new streams they’d gained in three weeks. Sceptical, I immediately asked where they came from. They went quiet, emails not being returned. It turned…
Half of you reading this will quit music in the next 18 months. Not because you’re not good enough, or any lack of talent, I’ve seen my fair share of mediocre songwriters build £60K annual incomes. You’ll quit because building a…
Part 3 of a 6 Part Music Marketing Series 1.25 – 2.2%. You are going to become quite familiar with those numbers. That’s Facebook’s average organic reach for business pages in January 2026. By the end of this year, projections put…
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