The Scale Phase Your revenue foundations from Part 4 of our music marketing series, email lists, fan funding, and streaming strategies, won’t scale by themselves. You’ve built the systems that convert, but conversion without traffic is just theory. Most independent artists…
The UK ticket resale ban won’t stop touts exploiting loopholes. It will create administrative headaches for independent artists whose shows never had touting problems in the first place. I’ve managed global artists for 30 years. When the Government announced they’re banning…
Warner and Universal signed AI licensing deals with Suno and Udio 11 weeks ago. In that time, I’ve watched independent artists split into three camps: those panicking, those ignoring it completely, and those trying to figure out how to compete. We…
In 2026, if you decide to still prioritise Spotify streams over email subscribers, you’ve misunderstood the independent musician business model. We’ve managed artists for 30 years across the UK and global music scene, and the ones earning sustainable income aren’t the…
Your opinion on AI music doesn’t matter. Your mortgage company doesn’t care whether you think Udio is ‘real music’ or cultural vandalism. Session musicians arguing about AI ethics on Facebook have lost countless thousands in income through 2025 while debating principles….
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