In September 2025, Massive Attack became the first major-label artist to pull their entire catalogue from Spotify in protest of CEO Daniel Ek’s €600 million investment in Helsing, a German company developing AI-powered military technology. Within weeks, a movement emerged: King…
In Part 1: Framework and Methodology of our series on artist career development, we covered the basic and foundational concepts. The industry, the components, what actually matters for artists in 2025. Now we’re getting into the more practical stuff. The implementation….
Spotify. Love them or loathe them, I guess we can all agree that they are a force to be reckoned with. As I write this, Spotify alone have 696+ million monthly users, 276 million paid subscribers (per Q2 2025 earnings), and…
In 30 years of artist management, I’ve watched the definition of “fanbase” transform from mailing lists and street teams to algorithmic engagement and owned channels. The barriers that once required major label investment, distribution networks, radio promotion budgets, media connections have…
Part 3 of a 6 Part Music Marketing Series In Part 2 of our series, we covered building your marketing tech stack, creating content systematically, and measuring what matters. Whilst in Part 1 we covered the foundations of modern social media…
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