Sync licensing fees can vary hugely for extremely similar usage. A 60-second background track can pay £1,000 or £45K+, depending on a client’s budget, territory scope, and exclusivity terms. Most artists never learn this because the industry operates on a basis…
Part 1 of a 6 Part Music Marketing Series A few weeks back, an artist whom I mutually follow sent me a DM, ‘I’ve been uploading tracks for 11 months. I have 127 monthly listeners. Most are my mates. What am…
Back in November 2024, I watched an A&R rep from a major label spend exactly twelve minutes at one of my client’s Camden Assembly showcase, before leaving to catch the last train home. Three weeks later, a TikTok creator with 500K+…
A few weeks ago, an artist emailed me asking how to get signed. They had 260 monthly Spotify listeners, no social media presence, and 3 tracks recorded, what sounded like, on their iPhone. It took me nearly 40 minutes to think…
We turn down roughly 80%, or 4 out of 5, of the artists who approach IQ Artist Management. Not because they lack talent, most are genuinely good, some are exceptional. The problem? They’re earning under £25,000 annually and can’t justify giving…
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