Cutting-edge marketing strategies designed specifically for the music industry. Explore digital promotion techniques, social media best practices, brand building, and audience development methods that actually work in today’s competitive music marketplace.
The Scale Phase In Part 4, of our music marketing series, you built your revenue foundations, email lists that convert better than Instagram DMs, direct fan funding that actually pays the bills, and international streaming strategies that (try to) work while…
Are you one/two/three years into building your artist career, maybe have 5/10/50,000 ‘followers’ on board, and still struggling to pay the rent from your music income? I’ve watched this play out more times than I care to count. Platforms have trained…
Spotify. Love them or loathe them, I guess we can all agree that they are a force to be reckoned with. As I write this, Spotify alone have 696+ million monthly users, 276 million paid subscribers (per Q2 2025 earnings), and…
In 30 years of artist management, I’ve watched the definition of “fanbase” transform from mailing lists and street teams to algorithmic engagement and owned channels. The barriers that once required major label investment, distribution networks, radio promotion budgets, media connections have…
Part 3 of a 6 Part Music Marketing Series In Part 2 of our series, we covered building your marketing tech stack, creating content systematically, and measuring what matters. Whilst in Part 1 we covered the foundations of modern social media…
The music industry is changing faster than ever before. Don’t miss all the latest news!